Reaching Female Homebuyers
Since 2003, Design Basics Inc., in Omaha, has been gearing many of its residential blueprints toward easing stress because that is one of the four important elements women look for in a home’s design. Why women? Well, 91 percent of home purchases are influenced by women, according to the Harvard Business Review. Additionally, the National Association of REALTORS® 2018 Profile of Home Buyers and Sellers found that the number of single female buyers continues to rise, and are currently the second largest buyer group at 18 percent behind married couples at 63 percent. Paul Foresman, director of business development for Design Basics, says the company took data and research on female buyers of all ages and backgrounds and created the Woman-Centric Matters home design program. They discovered the four primary elements women are looking for in home design: entertainment, stress relief, storage, and flexible living. Foresman travels across the country talking to builders about the program. “Everyone lives differently. But women tell us that they want to come into their home and feel like it is a place of respite. They look for homes that make their life easier, more convenient, more fun, and more inviting to others,” he adds.The High End of Less Stress

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Tips for Alleviating Stress at All Price Points
Most home buyers are looking for respite in a haven from everyday stress. The good news is not all stress-free homes have to be multimillion-dollar properties. Here are some of the stress-reducing designs and products being showcased in homes across the country. Natural light, plus dimmers. “People always gravitate to the bright, sunny spaces in a home. So, anything we can to do enhance natural light is popular,” Foresman says. Malin adds that lights with dimmers can also help reduce harshness, especially in bedrooms, for a more relaxing ambiance. Automated shades. Shades programed to open at sunrise can be a calming way to wake up without an alarm. They can also be used to reduce sunlight for those not ready to rise, Goodrich says. In addition to setting times, homeowners can pair smart shades with a digital thermostat, so they automatically open and close based on temperature. A water feature. “Water can be very calming,” Goodrich says. In one extreme example, an international architect put a waterfall in the middle of a living room design and branded it. But a simple fountain in a sun porch or patio can do wonders, too, he adds.
© Design Basics
Lee Nelson is a freelance journalist from the Chicago area. She has written for Yahoo! Homes, TravelNursing.org, MyMortgageInsider.com, and ChicagoStyle Weddings Magazine. She also writes a bi-monthly blog on Unigo.com.
Stress-Free Homes Are a Trending Niche